Get to know me

Hi, I'm Jodi!

By day, I'm a Registered Nurse working in a Critical Care unit — and by night (and on my days off!), I'm a mom to five incredible boys and the heart behind Pink Willow. I started Pink Willow as a way to fill my downtime with something I love, but it quickly became so much more. My mission is simple: to bring comfortable, beautiful pieces to women everywhere. And this is just the beginning — I have big dreams of expanding into men's and children's styles too. Thank you for being here and supporting a nurse-mom's little dream. It means the world. 🌸